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Google’s July 1 Deadline is Coming, We’re Here to Help

If you’ve been following website security industry changes, you may know that the move by browsers to warn visitors of webpages served via HTTP as “Not Secure” has been in the works for a while. And, if you’re like most organizations, preparing for the inevitable has been dead last on your to-do list. Unfortunately, pretending there’s no fire doesn’t mean you won’t eventually get burned. Implementation has been gradual and the end date has been moved out a few times [...]

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Adwords Tip – Bidding high is not enough

It’s a general perception that: “ Adwords Ads are ‘just a bidding game’, you need to bid higher than competitors to achieve top ranks.” This is totally WRONG! Although bidding is one of the factor to decide your Ad rank. But it is NOT THE ONLY thing. Ad rank is decided by Bidding + Quality Score. Now what is Quality Score? It is determined by the keyword consistency among a search query by user on Google, your  Ad copy and the landing page of [...]

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Abandoned Cart Emails – Online Store Owners must use

Effective Use of Abandoned Cart Emails: As an online store owner, you just can’t ignore how abandoned cart recovery emails can multiply your sales! Example Case Study: In a given month, the total ‘add to cart’ were 157, but completed checkouts were 32. That means, 125 potential customers left the site for some reason, without completing the purchase. The average order value of this eCommerce store is $120. Now, the stats say that, if automated emails are sent to these 125 potential customers, 50% of [...]

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Why Online Reviews matter for a business

Online Reviews – Why and How they matter: It is very well known that the parameters of online marketing is ever changing. This is mainly caused due to change in consumer behaviour on search engines, change in technology (new devices like smartphones) and the emerging new generation. Why getting to First page of Google is not enough? Let’s take a comparison case study: Comparison between search behaviour of a consumer 5 to 10 years before (Person A) and a consumer today (mostly younger [...]

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How to restore Kitchen Sink in WordPress?

Sometimes, you don’t find “kitchen sink” in your WordPress Admin panel. Most likely, this is due to some conflict with the plugins. An easy way around to solve this error: Insert this code into functions.php file: function unhide_kitchensink( $args ) { $args[‘wordpress_adv_hidden’] = false; return $args; } add_filter( ‘tiny_mce_before_init’, ‘unhide_kitchensink’ ); (Insert this code into functions.php file.) – Enjoy!

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How to exclude categories from the Widget

While using WordPress, you may need to exclude or hide certain categories from the categories widget. There are some plugins available to achieve this, but inserting suitable code is advisable. Here is the code: function exclude_widget_categories($args){ $exclude = “1,15,22”; // The IDs of the excluding categories $args[“exclude”] = $exclude; return $args; } add_filter(“widget_categories_args”,”exclude_widget_categories”);   Insert this code before ?> in theme function.php file. (Note: The category numbers 1,15,22 is just for illustration. You need to replace with yours.)    

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Google Analytics Goal setting in Contact Form 7

I came across this technical challenge of setting Google Analytics goal with contact form 7 plugin. I browsed many forums and finally derived a solution – though it would be useful for any one struggling with it. In Google Analytics account: Go to Admin >> Goals and start setting up goal (obviously to track contact form submissions). In ‘Create a Goal’, select ‘Custom’. Input some suitable name and select ‘Destination’ radio button. Now, in destination, specify some fake URL like ‘thankyou.html’ which is non-existing [...]

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What is Google Helpouts?

Google Helpouts is a new product from Google. It was launched in November 2013. If you have any skill or expertise on any topic, you can start your own helpout on Google. The persons requiring help with those topics will be your clients. You can list your service for free or at some charge. Obviously, it is a good source of extra income if you can provide help in certain topics. The transactions are handled by Google and sessions are carried [...]

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