Business Advice

Why Online Reviews matter for a business

Online Reviews – Why and How they matter: It is very well known that the parameters of online marketing is ever changing. This is mainly caused due to change in consumer behaviour on search engines, change in technology (new devices like smartphones) and the emerging new generation. Why getting to First page of Google is not enough? Let’s take a comparison case study: Comparison between search behaviour of a consumer 5 to 10 years before (Person A) and a consumer today (mostly younger [...]

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