Google Adwords

Adwords Tip – Bidding high is not enough

It’s a general perception that: “ Adwords Ads are ‘just a bidding game’, you need to bid higher than competitors to achieve top ranks.” This is totally WRONG! Although bidding is one of the factor to decide your Ad rank. But it is NOT THE ONLY thing. Ad rank is decided by Bidding + Quality Score. Now what is Quality Score? It is determined by the keyword consistency among a search query by user on Google, your  Ad copy and the landing page of [...]