Online Marketing

Abandoned Cart Emails – Online Store Owners must use

Effective Use of Abandoned Cart Emails: As an online store owner, you just can’t ignore how abandoned cart recovery emails can multiply your sales! Example Case Study: In a given month, the total ‘add to cart’ were 157, but completed checkouts were 32. That means, 125 potential customers left the site for some reason, without completing the purchase. The average order value of this eCommerce store is $120. Now, the stats say that, if automated emails are sent to these 125 potential customers, 50% of [...]


Why Online Reviews matter for a business

Online Reviews – Why and How they matter: It is very well known that the parameters of online marketing is ever changing. This is mainly caused due to change in consumer behaviour on search engines, change in technology (new devices like smartphones) and the emerging new generation. Why getting to First page of Google is not enough? Let’s take a comparison case study: Comparison between search behaviour of a consumer 5 to 10 years before (Person A) and a consumer today (mostly younger [...]