Uncategorized Archives - Digital Marketing Perth

Abandoned Cart Emails – Online Store Owners must use

Effective Use of Abandoned Cart Emails: As an online store owner, you just can’t ignore how abandoned cart recovery emails can multiply your sales! Example Case Study: In a given month, the total ‘add to cart’ were 157, but completed checkouts were 32. That means, 125 potential customers left the site for some reason, without completing the purchase. The average order value of this eCommerce store is $120. Now, the stats say that, if automated emails are sent to these 125 potential customers, 50% of [...]

May 25, 2016 By Raj E-Commerce, Email Marketing, Online Marketing, Uncategorized 0 Comments

Why Online Reviews matter for a business

Online Reviews – Why and How they matter: It is very well known that the parameters of online marketing is ever changing. This is mainly caused due to change in consumer behaviour on search engines, change in technology (new devices like smartphones) and the emerging new generation. Why getting to First page of Google is not enough? Let’s take a comparison case study: Comparison between search behaviour of a consumer 5 to 10 years before (Person A) and a consumer today (mostly younger [...]

November 19, 2015 By Raj Business Advice, Online Marketing, Uncategorized 0 Comments

How to restore Kitchen Sink in WordPress?

Sometimes, you don’t find “kitchen sink” in your WordPress Admin panel. Most likely, this is due to some conflict with the plugins. An easy way around to solve this error: Insert this code into functions.php file: function unhide_kitchensink( $args ) { $args[‘wordpress_adv_hidden’] = false; return $args; } add_filter( ‘tiny_mce_before_init’, ‘unhide_kitchensink’ ); (Insert this code into functions.php file.) – Enjoy!

June 24, 2014 By Raj Uncategorized, Wordpress 0 Comments

How to exclude categories from the Widget

While using WordPress, you may need to exclude or hide certain categories from the categories widget. There are some plugins available to achieve this, but inserting suitable code is advisable. Here is the code: function exclude_widget_categories($args){ $exclude = “1,15,22”; // The IDs of the excluding categories $args[“exclude”] = $exclude; return $args; } add_filter(“widget_categories_args”,”exclude_widget_categories”); Insert this code before ?> in theme function.php file. (Note: The category numbers 1,15,22 is just for illustration. You need to replace with yours.)

June 14, 2014 By Raj Uncategorized, Wordpress 0 Comments

Google Analytics Goal setting in Contact Form 7

I came across this technical challenge of setting Google Analytics goal with contact form 7 plugin. I browsed many forums and finally derived a solution – though it would be useful for any one struggling with it. In Google Analytics account: Go to Admin >> Goals and start setting up goal (obviously to track contact form submissions). In ‘Create a Goal’, select ‘Custom’. Input some suitable name and select ‘Destination’ radio button. Now, in destination, specify some fake URL like ‘thankyou.html’ which is non-existing [...]

June 13, 2014 By Raj Google Analytics, Uncategorized, Wordpress 0 Comments

What is Google Helpouts?

Google Helpouts is a new product from Google. It was launched in November 2013. If you have any skill or expertise on any topic, you can start your own helpout on Google. The persons requiring help with those topics will be your clients. You can list your service for free or at some charge. Obviously, it is a good source of extra income if you can provide help in certain topics. The transactions are handled by Google and sessions are carried [...]

March 14, 2014 By Raj General, Uncategorized 0 Comments